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How to make a phone call to a potential customer who opened an email

A lot of sales teams use the proactive model telemarketing and sales (cold calling) 2.0 that Aaron Ross pioneered and featured in his book Predictable Revenue in 3 steps:

  • Send random emails (Cold emails) to the target customer list.
  • Use tracking software or a sales CRM (e.g. HubSpot) to see which recipients actually opened the email.
  • Call potential customers who opened the email.

So What is telemarketing?? In fact, the make phone calls to customers is usually a good approach because your potential customers have automatically opened the email without any push. The fact that emails are opened is an indication that these customers are a better fit than those who don't.

But there is a mistake that salespeople and sales development representatives (SDR – Sales Development Representatives) often get it: They assume the prospect knows who they are or what the content of the call is just because that lead opened and viewed the email.

Although the work make phone calls to customers The prospect that opened your email is fine, and they'll probably take your call, but whether or not they're comfortable listening to it is another story. However, that's exactly what founders and sales reps do.

In this article, we'll look at the most effective ways to attract potential customers, instead of annoying customers by receiving your sales calls.

How to excite your potential customers in the first minute of the sales call?

How to make a phone call to a potential customer who opened an email

Let's take a look at a general scenario of how salespeople handle when call for customers and these customers don't know why they are getting this call.

Salesperson: “Hello Mr. Hoang, I just sent you some information in an email and I see that you have opened my email. Emi wants to ask you if you have time to go through the information in the email? If you've watched it, I don't know if you have any questions you need me to answer."

Customer: “Who are you? Which email? I never opened any emails from you. How did you get my phone number?”

Salesperson: “Yes, I opened the email you sent. I see this information in my tracking software. Exactly, I opened your email yesterday at 17:47.”

As you can see, this is definitely not a good way to start a conversation.

What should you do when the customer has opened the email?

Image source: martech.org

How to turn the tide of an unproductive conversation?

Just because someone opened your email doesn't mean they care about what's inside you sent. Because many people just open the email to delete it. Even if someone has read your email, they may still forget it the next day. (If no one remembers your email, your email may be too generic and you need to improve writing cold emails immediately.)

However, many salespeople still assume that if an email is opened, that customer has actually read and cared about what you have to say in the email. When customers don't respond in the way they expect, they start to feel confused and make things harder even before they start. make phone calls to customers.

To turn the tide of an unproductive conversation, you need to change the way you approach your prospect. Let's look at two typical responses you might get from your prospect, and ways you can engage them instead of letting them down.

Answer #1: “I didn't receive any emails from you.”

This is a common scenario in which a potential customer remembers nothing about opening your email.

Salesperson: “Hello, Hanh, I'm the one who emailed you yesterday. I would like to call back to confirm if you have reviewed the email or if you have any questions about the contents of the email. If so, I will answer quickly for you."

Customer: “I haven't received any emails from you.”

Salesperson: “Yes, maybe because I received too many emails, maybe I accidentally ignored your email. So I just called you today to confirm. Can you give me a moment to ask you 3 quick questions? "

When phone calls to customers, instead of trying to refute the customer that he definitely sent the email and ask the customer to confirm. The best way is to follow them. 

Answer #2: “I saw your email, but I'm not interested.”

Image source: blog.close.com

What to do when your customer has opened your email but doesn't like it?

This is a situation make phone calls to customers other that your customer already remembers your email but doesn't like it.

Salesperson: “Hello, Hanh, I'm the one who emailed you yesterday. I would like to call back to confirm if you have reviewed the email or if you have any questions about the contents of the email. If so, I will answer quickly for you."

Customer: "Um, I've read your email, but I don't need you!"

Salesperson: “Yes, I'm sorry to bother you. Too bad you don't need it right now. But can you give me a little time to let me introduce in more detail about your products so that you can understand more. Maybe after I finish the presentation, you will be interested. I emailed and called you because your company is on the list of customers that we consider as potential. Your company can help me develop and grow sales similar to my 10 client companies in the Ho Chi Minh City area. They achieved a 15% increase in revenue in just three months.”

Bottom line: Don't expect too much

What does telesale mean? Telesale means telemarketing sales. And of course, you don't always close the order on the first call. This also means when you make a call For a potential customer who opened your email, don't expect too much. Don't act on your own assumptions.

Your sales scenario should not be limited to a customer who opened your email or received your call. Instead, you should expect the customer to be uninterested or unaware of you and your offer. Capturing real-life cases can help you improve sales results more effectively.

Here are the ways make phone calls to customers The prospect effectively opened the email instead of annoying the customer by receiving calls from your friend. If you are looking for more phone call tips or looking for a software solution to digitize your phone system, please contact Gcalls immediately for our advice in the fastest and most accurate way.

A lot of sales teams use the proactive model telemarketing and sales (cold calling) 2.0 that Aaron Ross pioneered and featured in his book Predictable Revenue in 3 steps:

  • Send random emails (Cold emails) to the target customer list.
  • Use tracking software or a sales CRM (e.g. HubSpot) to see which recipients actually opened the email.
  • Call potential customers who opened the email.

So What is telemarketing?? In fact, the make phone calls to customers is usually a good approach because your potential customers have automatically opened the email without any push. The fact that emails are opened is an indication that these customers are a better fit than those who don't.

But there is a mistake that salespeople and sales development representatives (SDR – Sales Development Representatives) often get it: They assume the prospect knows who they are or what the content of the call is just because that lead opened and viewed the email.

Although the work make phone calls to customers The prospect that opened your email is fine, and they'll probably take your call, but whether or not they're comfortable listening to it is another story. However, that's exactly what founders and sales reps do.

In this article, we'll look at the most effective ways to attract potential customers, instead of annoying customers by receiving your sales calls.

How to excite your potential customers in the first minute of the sales call?

How to make a phone call to a potential customer who opened an email

Let's take a look at a general scenario of how salespeople handle when call for customers and these customers don't know why they are getting this call.

Salesperson: “Hello Mr. Hoang, I just sent you some information in an email and I see that you have opened my email. Emi wants to ask you if you have time to go through the information in the email? If you've watched it, I don't know if you have any questions you need me to answer."

Customer: “Who are you? Which email? I never opened any emails from you. How did you get my phone number?”

Salesperson: “Yes, I opened the email you sent. I see this information in my tracking software. Exactly, I opened your email yesterday at 17:47.”

As you can see, this is definitely not a good way to start a conversation.

What should you do when the customer has opened the email?

Image source: martech.org

How to turn the tide of an unproductive conversation?

Just because someone opened your email doesn't mean they care about what's inside you sent. Because many people just open the email to delete it. Even if someone has read your email, they may still forget it the next day. (If no one remembers your email, your email may be too generic and you need to improve writing cold emails immediately.)

However, many salespeople still assume that if an email is opened, that customer has actually read and cared about what you have to say in the email. When customers don't respond in the way they expect, they start to feel confused and make things harder even before they start. call.

To turn the tide of an unproductive conversation, you need to change the way you approach your prospect. Let's look at two typical responses you might get from your prospect, and ways you can engage them instead of letting them down.

Answer #1: “I didn't receive any emails from you.”

This is a common scenario in which a potential customer remembers nothing about opening your email.

Salesperson: “Hello, Hanh, I'm the one who emailed you yesterday. I would like to call back to confirm if you have reviewed the email or if you have any questions about the contents of the email. If so, I will answer quickly for you."

Customer: “I haven't received any emails from you.”

Salesperson: “Yes, maybe because I received too many emails, maybe I accidentally ignored your email. So I just called you today to confirm. Can you give me a moment to ask you 3 quick questions? "

Instead of trying to refute the customer that you definitely sent the email and ask the customer to confirm. The best way is to follow them. 

Answer #2: “I saw your email, but I'm not interested.”

Image source: blog.close.com

What to do when your customer has opened your email but doesn't like it?

This is a situation where your customer already remembers your email but doesn't like it.

Salesperson: “Hello, Hanh, I'm the one who emailed you yesterday. I would like to call back to confirm if you have reviewed the email or if you have any questions about the contents of the email. If so, I will answer quickly for you."

Customer: "Um, I've read your email, but I don't need you!"

Salesperson: “Yes, I'm sorry to bother you. Too bad you don't need it right now. But can you give me a little time to let me introduce in more detail about your products so that you can understand more. Maybe after I finish the presentation, you will be interested. I emailed and called you because your company is on the list of customers that we consider as potential. Your company can help me develop and grow sales similar to my 10 client companies in the Ho Chi Minh City area. They achieved a 15% increase in revenue in just three months.”

Bottom line: Don't expect too much

What does telesale mean? Telesale means telemarketing sales. And of course, you don't always close the order on the first call. This also means when you make a call For a potential customer who opened your email, don't expect too much. Don't act on your own assumptions.

Your sales scenario should not be limited to a customer who opened your email or received your call. Instead, you should expect the customer to be uninterested or unaware of you and your offer. Capturing real-life cases can help you improve sales results more effectively.

Here are the ways make phone calls to customers The prospect effectively opened the email instead of annoying the customer by receiving calls from your friend. If you are looking for more phone call tips or looking for a software solution to digitize your phone system, please contact Gcalls immediately for our advice in the fastest and most accurate way.

Gcalls is a software solution to digitize the phone system of enterprises, capable of integrating with many other software, helping businesses to centrally manage customer and call data, and easily evaluate KPIs of sales teams. products and customer service, thereby increasing revenue and improving services.

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Bạn muốn xây dựng tổng đài CSKH và bán hàng chuyên nghiệp Gcalls?

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