Have you heard that what is SMS marketing ecommerce packages? This is a very effective advertising channel; especially for online stores and services. This article describes what is SMS marketing? And how to apply it to your business to improve efficiency. Let's find out together!
What are SMS Marketing ecommerce packages?
SMS marketing is the use of SMS to promote products or services; or contact customers to place an order or make a profit. To know how to use SMS marketing, first you need to understand what is SMS marketing ecommerce packages? And how SMS marketing works.
SMS marketing is a form of advertising that is sent directly to customers' phones through SMS messages.
Have you ever received a promotional message for a product; service or promotion on your mobile phone? Or do you only occasionally receive promotional messages from the internet?
This is how companies use SMS marketing to promote their services to customers.
Why should I use SMS marketing?
If you already know what is SMS marketing ecommerce packages? Then why should you apply it to your daily activities? As this will help you:
Send messages directly to customers' phones
Are you sure you have their contact information after a customer buys from you? Next time you launch a new product or update a new model; why not message old buyers to check your products instead of looking for new customers?
It costs 7-8 times more to acquire a new customer than to take care of an old one. SMS marketing not only saves advertising costs but also helps increase profits. Message open and read rates up to 99%.
A big advantage of SMS marketing is the very high message impression rate. You can test this yourself.
When you receive a text message on your mobile phone; why not open the message first and check the content? Also, when you launch an SMS marketing campaign; Your customers will open the phone and read immediately.
Compared to email and simple advertising; SMS messages are viewed very well, with the 99% SMS sender opening the message; then this is one of the ways that you should apply.
As you know, the cost of digital advertising is increasing day by day. As the number of advertisers increases; competitiveness also increased; and efficiency will be significantly reduced.
Have you noticed that Facebook advertising is very expensive nowadays? How often do you sell products with no profit, even at a loss?
SMS marketing is not bidding like other forms of advertising. The price of each message is fixed and determined by the service provider.
The cost of SMS marketing is the same as sending a text message to another phone number. Ranging from 300 to 500 VND/message; depending on carrier and message length.
How many types of SMS marketing ecommerce packages are there?
SMS marketing Brandname
As mentioned above, brand name messages display the name of the company; or the entity sending the message, regardless of whether the number is stored on the device or not. Banks often use the most common form of SMS branding. They'll send you a message with a clear header to let you know about your account activity.
Of course, other brands or companies or stores can do that too. However, you must be registered as a company to use the SMS brand name.
Imagine one day you receive a message from Gcalls.co about sharing a running ad. You would obviously trust branded text messages more than getting someone else's phone number.
SMS with a regular number
You can use any phone number for SMS marketing. The recipient will see the phone number in the message.
When compared to SMS brand names, prefixes often do not have the same reputation. But the problem is that anyone can do SMS marketing. You can try this form with your own phone number. Then you definitely need to invest in creating an SMS brand.
For you, SMS prefixes are usually a bit cheaper than brand names; and suitable for new business people and small businesses.
What is SMS Marketing used for?
SMS marketing has a lot to do with sales. Detail:
Send a confirmation message when purchasing
When you make a purchase on an e-commerce site; you will be prompted to confirm your order.
If you want to sell online and create the same level of professionalism and credibility; you can use SMS marketing in this way.
Send customer care and investigation messages
Another use for SMS marketing is sending promotions; to encourage customers to buy from the store again.
In addition, you can send happy birthday messages to customers to make them feel cared for. Surely they will love your store when they receive this kind message, right? Alternatively, you can use SMS to take small surveys; about the quality of products and services of the shop.
This is rarely done in Vietnam; but it is usually done by brands because of focus on overseas after-sale service.
Another option is to send a bulk SMS to the customer to advertise the service. However, Gcalls Do not recommend you to use this route because it is easy to "spam" and give a bad impression to buyers.
Above is the information about what is SMS Marketing. SMS marketing is especially effective for e-commerce floor owners like Shopee Mall, Lazada Mall,… If you are looking for a partner to provide effective SMS Marketing; then try contacting Gcalls to know more about our integrated SMS marketing and call center products at hotline 08985 870 99 Please!